Ferrero Improves In-Store Execution
Ferrero Australia, a global company in branded chocolate and confectionery products, including Tic Tac mints, Nutella, Ferrero Rocher and Kinder chocolate, announces it has selected StayinFront, a global provider of retail execution solutions for sales force teams, to equip Ferrero's Australian team with StayinFront TouchCG and StayinFront EdgeCG.
"This is an important project for us and we believe StayinFront's products are the best suited to enable better in-store execution and reporting analytics to meet our business needs," said Mark Pearce, spokesperson for Ferrero. "TouchCG and EdgeCG will easily help us visualise -- both in the field and at the office -- our KPIs and perfect-store selling framework. They will also help us increase social collaboration among our team, an important factor for our sales reps, who are spread across the country."
After evaluating several different solutions on the market, from multinational providers to local providers, Ferrero chose StayinFront's mobile field cloud solutions to help support the field team and provide a communication platform. StayinFront's solutions improve productivity, efficiency and results.
StayinFront's solutions are expected to enable Ferrero to configure the applications to its needs, allowing the company to implement its specialized processes and best practices.
"This is an important project for us and we believe StayinFront's products are the best suited to enable better in-store execution and reporting analytics to meet our business needs," said Mark Pearce, spokesperson for Ferrero. "TouchCG and EdgeCG will easily help us visualise -- both in the field and at the office -- our KPIs and perfect-store selling framework. They will also help us increase social collaboration among our team, an important factor for our sales reps, who are spread across the country."
After evaluating several different solutions on the market, from multinational providers to local providers, Ferrero chose StayinFront's mobile field cloud solutions to help support the field team and provide a communication platform. StayinFront's solutions improve productivity, efficiency and results.
StayinFront's solutions are expected to enable Ferrero to configure the applications to its needs, allowing the company to implement its specialized processes and best practices.