FILA Runs with New PLM Standard

According to Kristin Kohler, vice president of Global Product/general manager for FILA, "consolidation throughout the footwear and apparel supply chains has created an environment of more choice for the consumer and more competition among fewer manufacturers. As the industry matures, consumer expectations increase in terms of brand and product, as well as the creation of a clear point of difference in the marketplace." To align various processes in the organization to successfully deliver against this challenge, the designer and marketer of an extensive range of luxury sport apparel, accessories and footwear standardizes on the PTC Retail, Footwear and Apparel solution for enterprise product lifecycle management. Using Windchill -- PTC's web-based product data management and collaboration software solution -- FILA expects to reduce time-to-market and product costs while improving product quality and information exchange. In addition, FILA aims to achieve more transparency and collaboration to the product development process, a higher level of product analysis and a better focus on delivering the right FILA product to the consumer.