Later this month, I will have the privilege of meeting some of the most creative minds in consumer goods at CGT’s 2013 Consumer Goods Innovation Forum. Together, we will examine the differences between disruptive and incremental innovation. Is one easier than the other? More economical? More likely to win consumer loyalty? And if they are equally important, then how are innovation leaders striking a balance between the two? In this issue, you’ll hear stories from both sides, starting with a true breakthrough innovation story about CleanWell Company on Page 7. We’re interested in your take on the debate: Does your company play for Team Incremental, Team Disruptive? Or both?
