Fonterra Optimizes Predictive Analytics

Fonterra, a dairy nutrition company, has selected the SignalDemand EnterpriseOptimizer solution to help optimize its mix and lead in volatile markets. EnterpriseOptimizer will be implemented for Fonterra by SignalDemand, partnered by IBM Global Business Services as a part of the IBM Consumer Products Industry Framework.

 

"We believe volatility is here to stay and that we must be able to react quickly to changes in market conditions, in a coordinated manner that spans both the supply and demand sides of our organization," says Gerard Gunnell, general manager, Optimisation at Fonterra. "SignalDemand will enable us to institutionalize and systematize this market-driven optimization process, allowing Fonterra to provide the business with the best insights and information available."

 

Fonterra will use EnterpriseOptimizer to coordinate raw material inputs, inventory, production capacity and demand forecasts to optimize its product and channel mix and maximize the return from products produced from its farmers' milk. SignalDemand will be used by a number of teams to support the sales and operational planning processes, expected to enable Fonterra to react at market speed through real-time integration and insight across the business.