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Food Lion Shares Demand Data with Suppliers

Food Lion LLC, a subsidiary of Delhaize America, will start sharing point-of-sale (POS) by store, by day and by SKU with suppliers using Retail Solutions Inc.'s Demand Signal Management (DSM).

"Suppliers have a pivotal role in supporting Food Lion," says Troy Prothero, supply chain manager, Food Lion. "Sharing data is a critical component of our strategy -- it is the means by which both Food Lion and its supplier community create a single version of the truth to build a more efficient and effective supply chain. Retail Solutions provides our suppliers and us the right set of tools to proactively work together improving our joint operations."

Food Lion has already started sharing with its suppliers, what they believe is one of the richest data sets in the industry, including not only POS and inventory data daily, by store and by item, but also many data points at the warehouse level, including shipment, ordering and receipt data. Suppliers get access to near real-time data that is automatically converted to their own format, item master and hierarchies. This helps ensure suppliers can use the data as soon as it is available -- rather than spending time cleansing and harmonizing it.
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