Former P&G Exec Joy Mead Joins Blue Chip

Former Procter & Gamble associate director Joy Mead was named Blue Chip Marketing Worldwide executive vice president and general manager of business leadership. Mead leads the agency’s key brand and shopper marketing clients. Throughout her extensive CPG career, Mead led large and diverse marketing teams covering all North American grocery retailers. At P&G, she was responsible for creating alliance partnerships with the NFL, MLB, Disney and Universal Pictures.

Mead comes to Blue Chip from a 30-year career at P&G, overseeing marketing for its $9 billion grocery business. “I am proud to have worked with Blue Chip for many years as a client,” Mead said in a media release. “I look forward to joining a team that so consistently demonstrates its strategic, creative and collaborative capabilities for some of the biggest brands in the world.”

In 2016, Mead was named to the Path to Purchase Institute’s inaugural “Women of Excellence” list, and to Progressive Grocer’s “Top Women In Grocery” in 2015.

“Joy’s leadership and expertise in omnichannel shopper and brand marketing is invaluable to our clients,” Blue Chip chairman and CEO Stanton Kawer said in the release. “We look forward to Joy providing fresh insights to our clients in an ever-evolving shopper ecosystem.”

Blue Chip sees innovation as a crucial part of its clients’ success, especially as it relates
to the shoppers’ path to purchase.

“Brands must think differently about the new path to purchase,” Kawer said. “What Joy
offers is client-side experience and a deep understanding of the challenges brand
marketers face. Joy also has a wealth of solutions that will benefit the brands we
serve—both today and for the future.”

In addition to Mead, Blue Chip recently expanded its executive leadership team with the
announcement of industry vet Larry Deutsch as the agency’s chief growth officer, and
Jamie Olson as senior vice president of business leadership.