Frito-Lay Launches Low Sodium Chips

Pinch of Salt products are already available nationally in grocery, retail and mass merchandise stores, and depending on the Pinch of Salt product, sodium is 30 percent to 50 percent less than the original products. The product line fits within the company's health and wellness portfolio, which provides consumers a variety of options that fit into a healthier lifestyle.

"While Pinch of Salt products meet the consumer need for low-sodium options, many people would be surprised to learn that most of Frito-Lay's core portfolio of snack chips have much less sodium than they think," says Rocco Papalia, senior vice president, research & development, Frito-Lay North America. "Since the salt is on the chip's surface, the salt flavor is prominent compared to foods where the salt is cooked within."

Jaya Kumar, chief marketing officer, Frito-Lay North America, adds, "While consumers request low sodium versions of their favorite products, they aren't willing to compromise on taste. The Pinch of Salt line still gives consumers great-tasting snack chips they want, but with less sodium than their original counterparts."