Furniture Manufacturer Embarks on Microsoft Integration

American of Martinsville, a Virginia-based contract furniture manufacturer, will closely integrate Microsoft Dynamics AX 4.0 and Microsoft Dynamics CRM 4.0 to automate its current manual processes and significantly improve its master planning capabilities. American of Martinsville designs and produces furniture for the hospitality, healthcare and senior-living markets.

"Microsoft Dynamics AX and Microsoft Dynamics CRM work together as the most flexible system for our needs, and they provide a lot of functionality out of the box," says Yuri Romero, vice president of information technology at American of Martinsville. "With Microsoft Dynamics solutions, we will be able to do more business with the same number of people, handle more transactions, have better control of our information, and be more proactive in catching problems early in the process." 

Microsoft Dynamics AX is believed to improve the accuracy and speed of the company's planning, scheduling and purchasing, is an adaptable business-management solution that provides role-based, industry-specific functionality for midsize and larger organizations. Microsoft Dynamics CRM, which the company will use to automate its quoting process, project management and customer communications, provides role-based customer relationship management (CRM) capabilities.

American of Martinsville is working with two Microsoft Gold Certified Partners: Sunrise Technologies, of Winston-Salem, N.C., with its deep expertise in Microsoft Dynamics AX, and Customer Effective Inc., of Greenville, S.C., which specializes in Microsoft Dynamics CRM. The two Microsoft Dynamics solutions will be tightly integrated so that workflow for the front-end and back-end operations of American of Martinsville runs seamlessly, from the order-entry phase all the way through design, master planning, production and delivery.