Future Forecast: Maximizing the Value of Store Data

The point-of-sale and inventory data that CPGs obtain from retailer partners has always been important. But it has never been more critical to success than it is today, as the industry bids farewell to the “stack ’em high, watch ’em fly” merchandising mindset of old to address an evolving omnichannel marketplace where “right product, right time, right place” is the new mantra. 

This special report, produced through a collaboration between Path to Purchase IQ and Alloy, examines the critical need for consumer goods companies to adopt new technologies that can transform their demand forecasting and inventory management from slow, isolated exercises into the highly responsive processes now needed to keep up with consumer expectations.