Getting Green

Here's some food for thought: A whopping 64 percent of consumers cannot identify a single "green" company (Page 8). Ironically, another study found that 62 percent of adults are admittedly either equally as likely or more likely to visit a business that focused on being green, regardless of distance or effort required.

The bottom line here is that while society and the environment may be reaping rewards from your sustainability efforts, you may be missing out on the "green" that comes along with "being green".

So, how can your company spread the word and capitalize on being sustainable? Learn from the industry's best in this totally green issue.

In our exclusive cover story with Kraft Foods VP of Sustainability Steve Yucknut, you'll discover how the company is greening itself from the inside out, making sustainability part of every business decision in its noble effort to meet the needs of the present while being mindful of the future

Plus, Procter & Gamble provides us with an update into the progress of its Future Friendly initiative, which aims to proactively help the mainstream consumer save water, waste and energy at home.

A Consumer Goods Sustainability Index highlights key accomplishments from the Top 12 green consumer goods companies as determined by the Dow Jones Sustainability North America Index.

Hungry for more statistics? Check out our Special Report for more interesting factoids about consumer green buying behavior today

We hope that the content in this issue offers some new insights on how to go green in every aspect of your business.