7/25/2018

Giant Eagle Names Dan Magrish Director of E-Commerce Marketing

Giant Eagle’s Dan Magrish was promoted this month to director, e-commerce marketing. He most recently held the position of marketing director and before that senior marketing manager at the retailer.

Magrish was named to Shopper Marketing magazine’s “Who’s Who in Shopper Marketing” in 2015.

Henkel Divests Retailer Brands Business

Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy.

PepsiCo, Hershey, Mondelez Say Mindful Snacking on Trend as Consumers Prioritize Health & Wellness

Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.

Henkel’s IoT Laundry Concept May Hit Retail in 2-3 Years

Will shoppers buy three bottles of laundry detergent instead of one if it means a better and more eco-friendly experience? Henkel thinks they might.

Church & Dwight Maps Out AI-Fueled Marketing Strategy

Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more.

CPGs Can Harness AI to Attain and Keep Consumer Loyalty: Study

Brand loyalty is far from a given, particularly in today’s hyper-competitive marketplace. In fact, more than half (57%) of shoppers don’t feel committed to the consumer product brands they buy regularly, according to a recent SAP survey.