Giant Food Picks RP3 as Agency of Record

Ahold Delhaize’s Giant Food, Landover, Maryland, named RP3 Agency, Bethesda, Maryland, as its agency of record. The agency leads Giant’s latest creative initiative aimed at continuing the supermarket’s strong growth and attracting new and diverse customers throughout the Mid-Atlantic region. “Moving from a centralized marketing model at the holding company level, to a more locally driven model for each brand is the right way to go,” said Jim Lansbury, RP3 co-founder and chief creative officer, in a media release.