Godiva Improves Online Marketing

Godiva Chocolatier partners with Monetate, a provider of cloud-based technology for online marketers, to help improve its ability deliver the right content and experiences to its online customers. Through its use of Monetate’s testing, targeting and personalization suite, Godiva is able to innovate, test and deploy functionality on its web site, expected to improve customer experience that increases e-commerce revenue.

 

“Monetate delivers on the promise that online marketers have talked about for over a decade; to create the most relevant customer experience” says Mahender Nathan, Godiva’s vice president, Direct. “At Godiva, our customers are purchasing a feel-good item, and our primary goal has been to deliver the right product, to the right person at the right time. Monetate has helped us realize this goal.”

 

Following the success of its online user experience efforts, Godiva plans to integrate Monetate into its customer call and care center, and is strategizing placements for creative redesigns that will allow it to continue to innovate during its re-platform initiatives.