Going Direct: Engage with Consumers like Never Before

Consumers today have unprecedented access to information creating a power shift from retailers--the traditional owners of consumer access, experience and relationships--directly to consumers. Along with the impact of mobile devices, the power shift is intensifying, and it is imperative for consumer products companies to stay ahead of the connected world by taking full advantage of going direct. Learn how to stay relevant, identify the gaps, and gain insights from real-life case studies, to keep up with the constantly evolving omnichannel commerce market.