Gucci Powers Global E-Commerce Initiative

Gucci Group, one of the world's leading multi-brand luxury goods companies, selects Demandware Inc. to power its new e-business initiative. Demandware eCommerce Platform will be used as the foundation upon which to build multiple branded direct-to-consumer e-commerce sites for Alexander McQueen, Balenciaga, Bottega Veneta, Sergio Rossi, Stella McCartney and Yves Saint Laurent in the United States and Europe.

 

Operational benefits of the on-demand model include:

-- The capabilities of an enterprise-class e-commerce platform, without the need to invest in and maintain costly Web hosting infrastructure

-- A central e-commerce platform for launching and managing multiple e-commerce sites, with a flexible and extensible development environment for creating customized user experiences unique to each brand

-- Full in-house control over all aspects of the consumer shopping experience, including branding, merchandising promotions, catalog and pricing-- Support for multiple languages, currencies and payment types

-- Extensive expertise launching e-commerce sites internationally

-- Unlimited scalability, guaranteed site performance and security