Guess Deploys Global Sourcing Operation
Guess, Inc. selects Dassault Systemes' ENOVIA Apparel Accelerator for Sourcing and Production to connect its global sourcing and product lifecycle management (PLM) efforts. By improving information flow and communication with partners, Guess is expected to increase lifecycle visibility, improve collaboration and further demonstrate its brand value through constant innovation -- all within a single platform.
"One of Guess' core strengths is our ability to identify fashion trends, put the concept together, source it very quickly and have it in the store in time to meet consumer demand. The ENOVIA apparel sourcing solution enables Guess to be a responsive and nimble fashion leader by seamlessly managing collaboration with our suppliers, production facilities, and retail and wholesale locations," says Mike Relich, CIO of Guess, Inc.
With sourcing operations throughout the world, Guess is challenged with providing information such as color codes and style numbers to its suppliers in one common language. The company, a longtime ENOVIA customer, shares Dassault Systemes' vision of leveraging a unified platform for sourcing and product development and will now expand its deployment of ENOVIA V6 as the vehicle that aims to harmonize all the colors, styles and fabric information across the enterprise to ensure consistency in the information provided to its suppliers and retailers, regardless of geographic location.
"One of Guess' core strengths is our ability to identify fashion trends, put the concept together, source it very quickly and have it in the store in time to meet consumer demand. The ENOVIA apparel sourcing solution enables Guess to be a responsive and nimble fashion leader by seamlessly managing collaboration with our suppliers, production facilities, and retail and wholesale locations," says Mike Relich, CIO of Guess, Inc.
With sourcing operations throughout the world, Guess is challenged with providing information such as color codes and style numbers to its suppliers in one common language. The company, a longtime ENOVIA customer, shares Dassault Systemes' vision of leveraging a unified platform for sourcing and product development and will now expand its deployment of ENOVIA V6 as the vehicle that aims to harmonize all the colors, styles and fabric information across the enterprise to ensure consistency in the information provided to its suppliers and retailers, regardless of geographic location.