Guinness Taps IBM for Business Analytics
Guinness Anchor Berhad (GAB), Malaysia's leading brewery, taps IBM business analytics and performance management technology to improve its decision-making process and business productivity.
GAB, with a 57 percent market share in the Malaysian beer and stout market, sells well-known brands such as Tiger, Guinness, Heineken and Anchor. Despite its success, the company found that a collective total of 480 hours were spent by employees daily gathering information for budgeting and planning, which took valuable time away from focusing on business objectives and driving revenue-generating activities.
"Because the new system frees up departments to focus more on their primary functions, staff morale has improved," says Chan Mieng Chaan, Financial Planning and Decisions Support manager, GAB. "We have also significantly cut down the planning cycle time from three months to two weeks and now have the visibility to see more clearly where the business is headed when compared with our business goals and forecasts. This new insight will better lead us to adapt plans and targets accordingly to ensure we are on course with our growth plans. Furthermore, we now have more time for analysis."
GAB, with a 57 percent market share in the Malaysian beer and stout market, sells well-known brands such as Tiger, Guinness, Heineken and Anchor. Despite its success, the company found that a collective total of 480 hours were spent by employees daily gathering information for budgeting and planning, which took valuable time away from focusing on business objectives and driving revenue-generating activities.
"Because the new system frees up departments to focus more on their primary functions, staff morale has improved," says Chan Mieng Chaan, Financial Planning and Decisions Support manager, GAB. "We have also significantly cut down the planning cycle time from three months to two weeks and now have the visibility to see more clearly where the business is headed when compared with our business goals and forecasts. This new insight will better lead us to adapt plans and targets accordingly to ensure we are on course with our growth plans. Furthermore, we now have more time for analysis."