Haggar Clothing Co. Appoints Chief Digital Officer
Haggar Clothing Co., the Dallas-based classic American heritage apparel company, announces the appointment of Eve Richey as Chief Digital Officer.
Richey assumed her new role effective September 15, 2014, and will be responsible for creating a seamless approach to the consumer experience across a variety of shopping channels, including the design, development, and implementation of digital-commerce solutions that ensure customer and retailer demands and expectations are exceeded. Richey will report directly to Michael Stitt, CEO of Haggar Clothing Co.
Richey brings over 14 years of experience developing and executing digital omnichannel strategies and implementing e-commerce solutions for brands such as TOMS Shoes and Dell. Richey most recently held the title of Vice President of Global Digital Marketing for TOMS Shoes where she was responsible for leading the TOMS digital marketing team in creating strategies and executing demand generation programs globally through various marketing vehicles including the mobile and social strategy for TOMS.
"What energizes me most about Haggar is the tremendous opportunity to infuse digital into a brand with such an amazing history and heritage," says Eve Richey. "At Haggar, innovation is in their DNA and I look forward to working with a talented team, and our retail partners, to serve and delight the Haggar consumer through digital methods."
"I am thrilled to welcome Eve to our Executive Management team," says Michael Stitt. "As an industry veteran with a record of success, she will be instrumental in developing and implementing Haggar's omnichannel and digital strategies, while driving customer awareness, engagement, experience, and monetization. Eve has incredible passion and drive, and thus will be a great fit with the dynamic team we are assembling at Haggar."
Richey assumed her new role effective September 15, 2014, and will be responsible for creating a seamless approach to the consumer experience across a variety of shopping channels, including the design, development, and implementation of digital-commerce solutions that ensure customer and retailer demands and expectations are exceeded. Richey will report directly to Michael Stitt, CEO of Haggar Clothing Co.
Richey brings over 14 years of experience developing and executing digital omnichannel strategies and implementing e-commerce solutions for brands such as TOMS Shoes and Dell. Richey most recently held the title of Vice President of Global Digital Marketing for TOMS Shoes where she was responsible for leading the TOMS digital marketing team in creating strategies and executing demand generation programs globally through various marketing vehicles including the mobile and social strategy for TOMS.
"What energizes me most about Haggar is the tremendous opportunity to infuse digital into a brand with such an amazing history and heritage," says Eve Richey. "At Haggar, innovation is in their DNA and I look forward to working with a talented team, and our retail partners, to serve and delight the Haggar consumer through digital methods."
"I am thrilled to welcome Eve to our Executive Management team," says Michael Stitt. "As an industry veteran with a record of success, she will be instrumental in developing and implementing Haggar's omnichannel and digital strategies, while driving customer awareness, engagement, experience, and monetization. Eve has incredible passion and drive, and thus will be a great fit with the dynamic team we are assembling at Haggar."