Hain Celestial Acquires BluePrint
The Hain Celestial Group, Inc. closes its acquisition of BluePrint brand. BluePrint is a marketer and manufacturer of raw, organic cold-pressed fruit and vegetable juices and juice beverages. The line includes BluePrintCleanse, a raw juice cleanse program designed to detoxify the body; BluePrintJuice, a line of juice beverages; and BluePrintBar, a raw fruit and nut bar. Launched in New York City in 2007 and delivered nationwide, BluePrint was designed with the goal of making raw foods and juice cleansing adaptable into even the busiest of lifestyles.
"We see great potential with the BluePrint brand as consumers increasingly seek the benefits of the nutrients, enzymes and fresh taste of raw juice. The acquisition of BluePrint, a market leading brand that offers innovative products and programs, provides Hain Celestial with the opportunity for expansion into the premium raw juice category," says Irwin D. Simon, founder, president and CEO of Hain Celestial. "We plan to leverage the BluePrint brand across our portfolio and create a larger retail presence for the BluePrint brand. We welcome BluePrint's Founder, Zoe Sakoutis, and Co-Founder, Erica Huss, along with Chief Operating Officer, Jim DePietro, and the entire team on the east and west coasts and look forward to growing BluePrint brand into a global business."
The BluePrint brand generated approximately $20 million in sales in calendar year 2012 and is expected to be accretive to Hain Celestial's earnings in 2013. Details of the transaction were not disclosed.
"We see great potential with the BluePrint brand as consumers increasingly seek the benefits of the nutrients, enzymes and fresh taste of raw juice. The acquisition of BluePrint, a market leading brand that offers innovative products and programs, provides Hain Celestial with the opportunity for expansion into the premium raw juice category," says Irwin D. Simon, founder, president and CEO of Hain Celestial. "We plan to leverage the BluePrint brand across our portfolio and create a larger retail presence for the BluePrint brand. We welcome BluePrint's Founder, Zoe Sakoutis, and Co-Founder, Erica Huss, along with Chief Operating Officer, Jim DePietro, and the entire team on the east and west coasts and look forward to growing BluePrint brand into a global business."
The BluePrint brand generated approximately $20 million in sales in calendar year 2012 and is expected to be accretive to Hain Celestial's earnings in 2013. Details of the transaction were not disclosed.