Hair Treatment Brand Opts for DTC-Only

In a move that reflects the growing acceptance of the direct-to-consumer business model, hair care brand HairSil has opted to relaunch with an online-only presence.  

The Texas-based company said it will take the e-commerce-only path for its specialized anti-hair loss and hair treatment products, which previously were available in Walmart, Walgreens and Meijer stores in select U.S. regions. The products now will be sold exclusively via HairSil's own websites, www.hairsilhaircareproducts.com and www.hairsil-accelerator.com.

"This new strategy creates a direct-to-consumer system which removes extra costs and creates added value for the HairSil customer," the company said in a release announcing the move.

Founded in 2011, HairSil's products are “infused with natural protein from green pea plants,” according to the company’s website. In addition to the online-only move, the company has also opened up new offices in Southlake, Texas, and rolled new packaging containing information in both English and Spanish.