Hallmark Enters Licensing Agreement with "Duck Dynasty"

Beginning this Father's Day, "Duck Dynasty" fans will have new ways to connect with each other, thanks to a multi-year agreement announced between A+E Networks Consumer Products and Hallmark Cards, Inc.

The licensing agreement gives Hallmark rights to images, quotes and sound clips from A&E's top-rated program and cable's most-watched non-fiction series, "Duck Dynasty." The series follows the Robertson family, owners and operators of Duck Commander, a successful duck hunting supply company in the Louisiana bayou.

"Featuring pop culture icons like 'Duck Dynasty' on products is a popular way for people to connect for Father's Day, birthdays and other occasions," says Cindy Mahoney, vice president, Hallmark Licensing.  "We believe 'Duck Dynasty's' humor will appeal to a wide range of consumers, even beyond the show's dedicated fans."

"Duck Dynasty" licensed materials will be featured on Hallmark greeting cards, gift books, stationery, ornaments, gift wrap and more in the U.S. and Canada. Hallmark subsidiary DaySpring, a leading supplier of Christian greeting cards and gifts, also has rights to use the licensed materials on its products, which are distributed in the Christian retail channel.

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