Hallmark Harmonizes HR Business Processes

As part of an ongoing effort to standardize its human resource-related business processes and consolidate all employee information, Hallmark Cards Inc. deployed Oracle Human Resources Management System (HRMS). As a result, the company simplified business operations and gained the flexibility to better manage its human resource (HR) and payroll functions.

The new Hallmark system, named HR Direct, delivers greater business insight from one synchronized system that provides a single, accurate view of all HR information and operations for more than 30,000 employees across the United States and Puerto Rico. With Oracle, Hallmark plans to cut costs and achieve efficiencies throughout its recruit-to-retire business processes. In the future, Hallmark plans to implement Oracle Business Intelligence Applications, which will help managers monitor and measure how HR investments and programs affect the company's bottom line.