Happy Family Now Provides Baby Advice

Organic baby food maker Happy Family is looking to build stronger bonds with consumers through an online resource center offering a library of information and free access to accredited consultants.

Housed on the company's happyfamilybrands.com website, the center lets visitors speak directly with Cornell University-certified nutritionists and lactation consultants who collectively are being called the "Happy Mama Milk Mentors." The website also contains a wealth of educational materials on various feeding topics.

"We're always for pushing the boundaries of innovation — whether that be introducing probiotics in first foods, gluten-free snacks, prioritizing important ingredients ... or expanding our business to offer parents objective professional support and advice," said founder and chief executive officer Shazi Visram. "No matter what, we believe we need to be there for parents at every turn with products and tools to support the individual choices that work for their very individual families."

Happy Family launched in 2006 with five SKUs of Happy Mama food products sold through five stores. It has since expanded to more than 100 SKUs with national distribution. In addition to baby food, it now offers breastfeeding support products (including a probiotic for maintaining breast health), nutrition bars for moms, and a new-to-market organic infant formula. Retailer partners include Amazon.com, Babies "R" Us, Whole Foods, Buy Buy Baby and Target.

Happy Family was identified as a "Standout SMB" by CGT in 2012. The company was acquired by Groupe Danone in 2013.