Hasbro Drives Toy Sales with Better Data Analytics

Hasbro taps Vision Chain Inc.'s enterprise software platform to support the replenishment decisions surrounding the sale of its toys and games at multiple retail chains in the United States and internationally. Hasbro produces such childhood favorites as G.I. Joe, Play-Doh and Tonka toys as well as board games under its Milton Bradley and Parker Brothers brands. The Vision Chain technology platform will collect, cleanse and integrate data from retailers with internal product data in a consistent format that will make it easier and faster for Hasbro supply chain managers to analyze in order to monitor in-stock performance and generate recommended store orders. "With Vision Chain's platform, we'll have fast, accurate and complete analytics that will enable our optimal collaboration with our retail customers," says Ira Hernowitz, Hasbro's senior vice president, Customer Strategy/Marketing.