Hasbro Names SVP and Global Brand Leader
Hasbro Inc. announces that Jerry Perez, a highly respected toy industry executive with a proven track record of success at Fisher-Price, LeapFrog and most recently Learning Curve, is joining Hasbro in the position of senior vice president and global brand leader for the company's worldwide preschool business.
In this role, Perez will lead global strategy, marketing and merchandising for Hasbro's preschool brand portfolio including PLAYSKOOL, MR. POTATO HEAD and PLAY-DOH, among others. He will also lead global efforts around the recently announced Sesame Street toy and co-branded games license, with the first product becoming available in 2011.
Perez comes to Hasbro with nearly 25 years of global and domestic toy industry experience. Prior to his association with Learning Curve in 2007, Perez was president of LeapFrog Enterprises since 2004. He also held a series of progressively more responsible positions at Fisher-Price, a division of Mattel, over a 12-year period where he eventually managed the worldwide Fisher-Price business, including toys, juvenile products, battery-powered ride-ons and licensing. After beginning his career in marketing at Quaker Oats, Perez held several marketing positions at Kenner, which was acquired by Hasbro in 1991.
In this role, Perez will lead global strategy, marketing and merchandising for Hasbro's preschool brand portfolio including PLAYSKOOL, MR. POTATO HEAD and PLAY-DOH, among others. He will also lead global efforts around the recently announced Sesame Street toy and co-branded games license, with the first product becoming available in 2011.
Perez comes to Hasbro with nearly 25 years of global and domestic toy industry experience. Prior to his association with Learning Curve in 2007, Perez was president of LeapFrog Enterprises since 2004. He also held a series of progressively more responsible positions at Fisher-Price, a division of Mattel, over a 12-year period where he eventually managed the worldwide Fisher-Price business, including toys, juvenile products, battery-powered ride-ons and licensing. After beginning his career in marketing at Quaker Oats, Perez held several marketing positions at Kenner, which was acquired by Hasbro in 1991.