Heineken Acquires FEMSA for Approx. $7.3 Billion

Fomento Economico Mexicano, S.A.B. de C.V. (FEMSA), a beverage company in Latin America, announces that its board has approved a definitive agreement under which FEMSA will exchange its FEMSA Cerveza business unit for a 20 percent economic interest in Heineken. The transaction is valued at approximately $ 7.347 billion, based on closing prices of euro 32.92 for Heineken and euro 29.38 for Heineken Holding N.V. on Jan. 8, 2010, including the assumed debt. Jose Antonio Fernandez Carbajal, chairman of the board and CEO of FEMSA, will join Heineken's supervisory board as a vice chairman.