Heineken USA Names Central Region General Manager

Heineken USA appoints John Larkins to general manager of the organization's Central Regional Business Unit effective January 1, 2007. He replaces Chris Steffanci, who will assume the general manager position for Heineken USA's Northeast Regional Business Unit. In his new position, Larkins will be charged with enhancing and executing a business strategy tailored to deliver Heineken's portfolio of global brands to the Central Region market, which includes key metropolitan areas such as Chicago, Dallas, Houston, Minneapolis, Indianapolis and New Orleans. He will also be charged with driving Heineken USA's financial performance in the region, while identifying and pursuing business development and other growth opportunities.