Heinz Implements TPO Solution

Heinz Japan implements Promax PX from Promax Applications Group. Heinz is a world leading marketer and manufacturer of food products and holds the No. 1 or 2 market position in more than 50 countries. Heinz Japan which was founded in 1961 selected Promax PX after an intensive analysis of the solution and its suitability to the Japanese market place. The complexity of the Japanese market is created through a high reliance on multi-level wholesalers that make tracking and control of promotions extremely difficult.

 

Through the implementation of Promax PX, Heinz Japan is expected to gain improved visibility, control and insight into the promotional planning process enabling them to maximize the use of their trade spend. The Heinz sales team will acquire a new process to help optimize the effectiveness and efficiency of their trade funds investments. The solution’s analytical capabilities aims to create a clear view of product/customer profitability and promotion viability pre and post promotion events, and also streamline the claims management process while ensuring financial diligence.