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Heinz Names North American Chief

1/15/2014
According to an article by Businessweek, HJ Heinz Co. names Eduardo Luz as president of its North America division, shaking up management for the second time after Berkshire Hathaway Inc. and 3G Capital took over the ketchup maker.

Luz is replacing Brendan Foley, who is leaving, according to an e-mailed statement yesterday from Michael Mullen, a spokesman for Pittsburgh-based Heinz. Melissa Werneck was named Senior Vice President of Global Human Resources, replacing Kristen Clark, who also is departing. Fernando Pocaterra, president of Latin America, is leaving as well.

Heinz Chief Executive Officer Bernardo Hees appointed Foley, Pocaterra and Clark to their posts in June as part of a broader management overhaul. The CEO has been on a cost-cutting drive, following the $29 billion acquisition in June 2013 by Jorge Paulo Lemann’s 3G and Warren Buffett’s Berkshire. Hees has cut jobs, announced plans to shut factories and changed policies to trim office expenses.

 “These changes were made to better position the company for success in 2014 and beyond,” Mullen said in the statement.

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