Henkel Implements TPM and Volume Planning Solution
Henkel Corporation and The Dial Corporation, a company of Henkel in North America, implements Promax PX from Promax Applications Group.
Dr. Heinz Müller, corporate vice president International Sales Detergents, Henkel, comments, "The Promax PX solution was chosen on the basis of its meeting our process fit criteria, its ability to manage our key sales processes such as account target setting, account planning, account plan execution and financial execution. This highly intelligent tool will streamline our business processes and provide instant visibility to all key stakeholders."
Driven by an intensive review of sales processes, Henkel's goal was to establish a Business Process Blueprint covering Trade Promotion Management (TPM) and Volume Planning on a European level but also aligning this to its requirements in the North American market. The key drivers in selecting the Promax solution were improvements in promotion ROI/margin, promotion forecast efficiency, international customer management, demand forecast accuracy and to achieve a common TPM solution globally.
The first stage deployment will cover detergent products in Germany, and both detergent and cosmetics products in North America (United States and Canada). After successful completion of these initial implementations, stage two will then move onto other European markets.
"From a Customer Solutions perspective, The Dial Corporation was driven by a need for a new solution that was deliverable within the targeted timeframe and required minimal customization. The Promax PX solution has a superb process fit with One Company Annual Planning and has a familiar, highly graphical user interface, ensuring rapid user-acceptance and deployment," says Tracy VanBibber, senior vice president, Customer Solutions Team, The Dial Corporation.
Dr. Heinz Müller, corporate vice president International Sales Detergents, Henkel, comments, "The Promax PX solution was chosen on the basis of its meeting our process fit criteria, its ability to manage our key sales processes such as account target setting, account planning, account plan execution and financial execution. This highly intelligent tool will streamline our business processes and provide instant visibility to all key stakeholders."
Driven by an intensive review of sales processes, Henkel's goal was to establish a Business Process Blueprint covering Trade Promotion Management (TPM) and Volume Planning on a European level but also aligning this to its requirements in the North American market. The key drivers in selecting the Promax solution were improvements in promotion ROI/margin, promotion forecast efficiency, international customer management, demand forecast accuracy and to achieve a common TPM solution globally.
The first stage deployment will cover detergent products in Germany, and both detergent and cosmetics products in North America (United States and Canada). After successful completion of these initial implementations, stage two will then move onto other European markets.
"From a Customer Solutions perspective, The Dial Corporation was driven by a need for a new solution that was deliverable within the targeted timeframe and required minimal customization. The Promax PX solution has a superb process fit with One Company Annual Planning and has a familiar, highly graphical user interface, ensuring rapid user-acceptance and deployment," says Tracy VanBibber, senior vice president, Customer Solutions Team, The Dial Corporation.