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Herbalife Deploys Mobile Analytics

11/9/2011
Herbalife, a global nutrition company, has built and deployed a new Sales and Marketing Analysis App for the iPad using the MicroStrategy Mobile platform.

The iPad app, known as Herbalife Mobile Analytics, enables Herbalife to analyze related sales trends and track performance based on various criteria, such as by product or location, to capitalize on new opportunities. The app helps evaluate sales performance across multiple channels (i.e. Phone, Internet, Walk-in, etc.) and gauge the success of various marketing campaigns.

Executives and sales managers can track global sales order trends for over one million orders, and compare sales performance relative to targets by region, country, or warehouse. Additionally, the app enables them to access data directly on a daily or monthly basis, anywhere, anytime.


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