Hershey's Turns Pink

For the fourth year now, The Hershey Company turned pink this month to help raise awareness of breast cancer. During Breast Cancer Awareness Month, the iconic Hershey's Kisses Brand Milk Chocolates, Hershey's Nuggets Chocolates, Hershey's Syrup, York Peppermint Patties and Reese's Peanut Butter Cup Miniatures all feature pink packaging to showcase the company's commitment to educating women, supporting research and finding a cure for breast cancer, a disease that will affect more than 182,000 women in 2008.

In addition, Hershey's hosted Tour de Pink, a four-day, 220-mile charity bike ride from Hershey, Pa. to New York City and a virtual online charity ride. These events supported the Young Survival Coalition (YSC), an international non-profit network of breast cancer survivors and supporters dedicated to addressing the concerns and issues unique to young women and breast cancer. The Hershey Company will donate $300,000 to the YSC in 2008.

"The Hershey Company is committed to supporting breast cancer education and awareness. We want to offer real ways to get involved, so this year we added a virtual component to our annual four-day charity bike ride," says Michele Buck, senior vice president, global chief marketing officer, The Hershey Company.