Hmt Elevates Shopper Activations Through Playbook

Hmt, the shopper-focused brand activation agency in Cleveland, is tapping into its retail expertise and the power of Playbook to help deliver best-in-class shopper activations for brands. Being able to drive efficiency and consistency across the entire retail landscape is not easy. That’s the solution Hmt said its Playbook platform provides. Developed by its retail center of excellence, the agency translates brand and scale initiatives into turnkey, insight-based shopper-focused campaigns that are simple to activate beyond the Top 10. These campaign-ready solutions consist of on-trend, 360-degree-focused and channel-specific tactics that engage shoppers throughout their purchase journey. All of this is synthesized into an organized web-based portal that is customized to brand and scale priorities. This enables 20 to 25 program activations per drive period, extending shopper marketing reach while delivering an average 5:1 ROI on a per program basis.