Holiday Shopping For A Cause

Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause. "Companies can leverage this season of giving, and attract holiday shoppers, if they offer consumers an easy and affordable way to engage in charitable giving," says Julia Hobbs Kivistik, executive vice president, cause branding, Cone Inc.

 

For example, (PRODUCT) RED encourages consumers to purchase (RED) branded products to raise money and awareness for The Global Fund to Fight AIDS, Tuberculosis and Malaria. (PRODUCT) RED teamed up with many iconic brands to produce (RED) products such as the Apple iPod nano, the Motorola RAZR V3m and Bluetooth Headset H500, Converse sneakers and fashion lines from The Gap and Emporio Armani. A percentage of each product sold will be given directly to The Global Fund.

 

Another example is Jockey's corporate citizenship initiative, Jockey Being Family, which provides newly adoptive families a place to turn when they need a helping hand. Now in its third year, Jockey looks to engage consumers through the sale of its "Being Family Bear." Released just in time for the holiday season, customers can purchase a Being Family teddy bear for $7.50 at jockey.com and retail stores nationwide, $3 of which goes towards charities supporting adoption. CG