Hormel Extends Predictive Analytics Contract

Hormel Foods renews its subscription to SignalDemand's predictive analytics software service. Hormel Foods has used SignalDemand since 2008 to institutionalize its pricing process, ensuring that the company is better able to determine its forward pricing strategy thus strengthening its customer relationships. The SignalDemand software as a service solution has helped to enable Hormel Foods to better support its customers' promotion plans.

 

SignalDemand provides predictive analytics and optimization for commodity-based value chains. Through on-demand software and services, SignalDemand aims to deliver real-time recommendations to help make complex price, mix, supply and purchasing decisions across products, customers, channels and suppliers. Using patented, comprehensive mathematical models to process thousands of variables, the solution is expected to enable better day-to-day decision-making and increased profit margins.