Hormel Foods Acquires Justins Nut Butter Brand
Hormel Foods Corporation has entered into a definitive agreement to acquire Justin’s, LLC, owner of the Justin’s brand of nut butter-based snacking products.
Justin’s markets four nut butter-based snack lines – spreads, squeeze packs, peanut butter cups and snack packs. The company was established in 2004 in the home kitchen of Justin Gold and was the first brand to market nut butters in single-serve squeeze packs.
Hormel Foods expects Justin’s products to align with its goal of complementing its existing brands with new offerings that resonate with younger, on-the-go and more health-conscious consumers.
Justin’s will continue operating out of their office in Boulder, Colo., as a subsidiary in the company’s Grocery Products segment. Gold will continue to work with the Hormel Foods team.
Hormel Foods was advised by HT Capital Advisors. Piper Jaffray & Co. was the exclusive advisor to Justin’s.
Justin’s markets four nut butter-based snack lines – spreads, squeeze packs, peanut butter cups and snack packs. The company was established in 2004 in the home kitchen of Justin Gold and was the first brand to market nut butters in single-serve squeeze packs.
Hormel Foods expects Justin’s products to align with its goal of complementing its existing brands with new offerings that resonate with younger, on-the-go and more health-conscious consumers.
Justin’s will continue operating out of their office in Boulder, Colo., as a subsidiary in the company’s Grocery Products segment. Gold will continue to work with the Hormel Foods team.
Hormel Foods was advised by HT Capital Advisors. Piper Jaffray & Co. was the exclusive advisor to Justin’s.