How to Right the Wrongs and Start Making Money with Trade Promotions

Many consumer goods companies and retailers are missing out on huge incremental revenue opportunities by putting resources in the wrong places and failing to optimize their trade spending dollars. Companies looking to break out of a cycle of flat sales and declining profits shouldn’t pull back on traditional trade promotions: in fact, most should get more aggressive. Learn how companies like Energizer Personal Care and Prestige Foods, broke through the trade promotion myths to start making money.