IBM Acquires Xtify
IBM announced the acquisition of Xtify Inc., a provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. Financial terms are not being disclosed.
Xtify provides digital marketers with the ability to create content-rich in-app mobile messaging and push notifications to encourage mobile application usage. The acquisition is expected to help extend IBM’s mobile capabilities to digital marketers across all industries, ranging from retail to citizen engagement in the public sector through cloud-based services. ??Xtify will expand IBM’s Smarter Commerce initiative providing campaign creation, personalized content, dynamic real-time segmentation and analytics for all mobile devices and browsers.
The technology is designed to help companies engage, convert and retain mobile application users and site visitors. Xtify’s cloud-based campaign management platform notifies mobile consumers when new content and promotions are available — helping businesses deepen connections with their customers.?? Together, Xtify and IBM aim to provide marketers with a new opportunity for client engagement anytime, anywhere, as consumers traverse across multiple digital channels — browsing in stores, shopping on mobile web sites or other online channels. Sephora, Disney Stores, The Tribune Group and 20th Century Fox among other clients are using Xtify’s push notifications delivered via mobile apps or sites to increase sales opportunities while fostering brand loyalty.
Technology research firm Gartner predicts that worldwide mobile payment transaction values will reach $235.4 billion in 2013, a 44 percent increase from 2012. These increases will continue at a 35 percent annual growth rate to a $721 billion market with 450 million users by 2017.*
Additionally, a new IBM Institute for Business Value study released today confirms that leading organizations have seen clear benefits in their mobile investments to date: 73 percent have experienced measurable results from their mobile initiatives versus 34 percent of all other companies in the study. Further, 81 percent stated that mobile capabilities are fundamentally changing the way their organizations do business.
Xtify is among the most recent investments that IBM plans to run on its SoftLayer cloud infrastructure that operates in 140 countries. IBM has invested more than $6 billion in cloud-related acquisitions, including SoftLayer, which provides an easy cloud “on-ramp” to help clients quickly deploy mobile capabilities with the security, privacy and reliability of private clouds and the economy, flexibility and speed of a public cloud.
Xtify provides digital marketers with the ability to create content-rich in-app mobile messaging and push notifications to encourage mobile application usage. The acquisition is expected to help extend IBM’s mobile capabilities to digital marketers across all industries, ranging from retail to citizen engagement in the public sector through cloud-based services. ??Xtify will expand IBM’s Smarter Commerce initiative providing campaign creation, personalized content, dynamic real-time segmentation and analytics for all mobile devices and browsers.
The technology is designed to help companies engage, convert and retain mobile application users and site visitors. Xtify’s cloud-based campaign management platform notifies mobile consumers when new content and promotions are available — helping businesses deepen connections with their customers.?? Together, Xtify and IBM aim to provide marketers with a new opportunity for client engagement anytime, anywhere, as consumers traverse across multiple digital channels — browsing in stores, shopping on mobile web sites or other online channels. Sephora, Disney Stores, The Tribune Group and 20th Century Fox among other clients are using Xtify’s push notifications delivered via mobile apps or sites to increase sales opportunities while fostering brand loyalty.
Technology research firm Gartner predicts that worldwide mobile payment transaction values will reach $235.4 billion in 2013, a 44 percent increase from 2012. These increases will continue at a 35 percent annual growth rate to a $721 billion market with 450 million users by 2017.*
Additionally, a new IBM Institute for Business Value study released today confirms that leading organizations have seen clear benefits in their mobile investments to date: 73 percent have experienced measurable results from their mobile initiatives versus 34 percent of all other companies in the study. Further, 81 percent stated that mobile capabilities are fundamentally changing the way their organizations do business.
Xtify is among the most recent investments that IBM plans to run on its SoftLayer cloud infrastructure that operates in 140 countries. IBM has invested more than $6 billion in cloud-related acquisitions, including SoftLayer, which provides an easy cloud “on-ramp” to help clients quickly deploy mobile capabilities with the security, privacy and reliability of private clouds and the economy, flexibility and speed of a public cloud.