IBM Officially Owns Unica Corporation
In today's highly interconnected global business environment, customer insight is a top priority for organizations in all industries. Among the highest performing companies globally, 95 percent say that getting closer to the customer is key to achieving their business goals, according to a recent IBM study of 1,500 CEOs. In order to deliver on this priority, businesses must gain a deeper understanding of customer behaviors and preferences, which they can then use to create more effective and relevant marketing communications and customer experiences.
In line with this trend, IBM announces the closing of its acquisition of Unica Corporation. Through Unica, IBM is acquiring enterprise and cloud-based marketing software solutions that help businesses streamline and automate marketing processes, and understand and predict customer preferences. Through both the Unica and Coremetrics acquisitions, IBM expects to enable its clients to develop more relevant and targeted communications while minimizing marketing expenditures.
In line with this trend, IBM announces the closing of its acquisition of Unica Corporation. Through Unica, IBM is acquiring enterprise and cloud-based marketing software solutions that help businesses streamline and automate marketing processes, and understand and predict customer preferences. Through both the Unica and Coremetrics acquisitions, IBM expects to enable its clients to develop more relevant and targeted communications while minimizing marketing expenditures.
With the closing of this acquisition, approximately 500 Unica employees join IBM's Software Solutions Group. Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit www.unica.com.