Ick-Provisation

In April, The Clorox Company launched the Clorox Ick Awards, a real-time social media, improv comedy event, in partnership with The Second City Communications and hosted by comedienne Rachel Dratch, that celebrated the messy moments of parenting. Twitter participants were the creative force behind the Clorox Ick Awards, and shared funny stories from parenthood in real time using #Ickies.