Igloo Invests in Digital Commerce Strategy
Igloo Products Corp. announces a partnership with and Onestop Internet, a full-spectrum e-commerce and omnichannel solutions provider. Onestop will work closely with Igloo to develop and execute a comprehensive digital commerce strategy to cultivate an exceptional cross-channel brand experience.
Igloo partnered with Onestop based on its deep understanding of today's consumer expectations and ability to function as a true extension of the brand while implementing a robust digital solution. Onestop will manage Igloo's e-commerce platform and performance marketing strategy, tapping its in-house digital imaging and creative development teams for a design that's both technically advanced and visually stunning.
"As we continue developing new products to best meet our consumers' evolving needs, we want our digital presence to reflects those efforts," says Candi Whitsel, Igloo senior vice president of marketing and product. "We're confident that Onestop can provide an exciting cross-channel experience that will honor our brand's history while offering new insight into our consumers' preferences."
In addition to powering Igloo's e-commerce platform and performance marketing strategies, Onestop will provide guest service for the brand, offering multilingual email, chat and telephone support to all online guests. Onestop will also handle all warranty related calls, offering assistance regardless of where the Igloo product was purchased.
Igloo partnered with Onestop based on its deep understanding of today's consumer expectations and ability to function as a true extension of the brand while implementing a robust digital solution. Onestop will manage Igloo's e-commerce platform and performance marketing strategy, tapping its in-house digital imaging and creative development teams for a design that's both technically advanced and visually stunning.
"As we continue developing new products to best meet our consumers' evolving needs, we want our digital presence to reflects those efforts," says Candi Whitsel, Igloo senior vice president of marketing and product. "We're confident that Onestop can provide an exciting cross-channel experience that will honor our brand's history while offering new insight into our consumers' preferences."
In addition to powering Igloo's e-commerce platform and performance marketing strategies, Onestop will provide guest service for the brand, offering multilingual email, chat and telephone support to all online guests. Onestop will also handle all warranty related calls, offering assistance regardless of where the Igloo product was purchased.