IMI Global Builds Consumer Confidence in Food Supply Chain
Integrated Management Information Inc., a provider of verification and internet solutions for the agricultural/livestock industry, announces the rollout of "Where Food Comes From," a program designed to build consumer confidence in the food supply chain.
The backbone of the program is a rigorous qualification protocol under which only those farmers, ranchers and processors who meet strict third-party verification requirements may display the distinctive "Where Food Comes From" brand.
"In addition to demanding increased transparency regarding the origins and safety of their food, consumers are taking more interest in producers' claims of humane handling, natural products, and even 'green' operations," says John Saunders, CEO of IMI Global. "Our 'Where Food Comes From' consumer labeling program is the first of its kind that directly connects the consumer with the food supply chain in a way that fosters confidence at the point of purchase. We believe that as consumers become better educated, they will have more confidence in their food purchase decisions. And, in addition to building consumer confidence, the 'Where Food Comes From' label gives producers and processors a way to enhance, differentiate and even protect their valuable brands."
The backbone of the program is a rigorous qualification protocol under which only those farmers, ranchers and processors who meet strict third-party verification requirements may display the distinctive "Where Food Comes From" brand.
"In addition to demanding increased transparency regarding the origins and safety of their food, consumers are taking more interest in producers' claims of humane handling, natural products, and even 'green' operations," says John Saunders, CEO of IMI Global. "Our 'Where Food Comes From' consumer labeling program is the first of its kind that directly connects the consumer with the food supply chain in a way that fosters confidence at the point of purchase. We believe that as consumers become better educated, they will have more confidence in their food purchase decisions. And, in addition to building consumer confidence, the 'Where Food Comes From' label gives producers and processors a way to enhance, differentiate and even protect their valuable brands."