InContext Announces VR Headset Offering

InContext Solutions, Chicago, is integrating virtual reality headsets into ShopperMX, its flagship, proprietary enterprise software-as-a-service VR platform. By incorporating head-mounted displays such as the HTC Vive or Oculus Rift, retailers and brands can enhance the way they present and collaborate on new retail concepts through the ShopperMX HIVE, or Hi-Immersion Virtual Experience. “This first-of-a-kind capability opens a brand new door to retail innovation and disruption,” InContext Solutions CEO Mark Hardy said in a media release.