Infosys Launches New CPG and Retail Services

Infosys Technologies Limited launches ShoppingTrip360 to help retailers and consumer packaged goods (CPG) companies achieve visibility into in-store activity. ShoppingTrip360 is a platform which enables a suite of managed-information services to create a 360-degree view of real-time in-store shopper and shelf activity. The solution leverages a network of wireless sensor-based applications within the store that allows shoppers, retailers and CPG companies to collaborate in real-time by creating an information ecosystem. This permission-based, implicit and seamless exchange of information delivers value to shoppers, retailers and CPG companies. With select customers in pilots, Infosys has established a business model that leverages the scalability of a platform to reduce the cost per application to clients.