INSIGHT Tool Covers Marketing & Supply Chain
INSIGHT Inc., an international provider of supply chain planning solutions, announces a strategic planning tool that explicitly incorporates both marketing and supply chain strategy and operations, thus helping companies to develop a corporate strategy focused on profit maximization. Jointly developed with Dybvig Consulting, a supply chain consulting organization, INSIGHT Integrated Enterprise Strategy (IES) builds on the functionality of INSIGHT's flagship product, SAILS 21, adding marketing-oriented analytical features.
IES drops the traditional assumption of fixed demand for a given planning scenario, replacing it with marketing campaigns, wherein both the cost and demand impact of proposed marketing strategies take their place alongside supply chain strategies and costs. The solution assigns targeted marketing expenditures to those markets, channels, and products with the greatest margin, given available supply chain capacity, in order to increase demand and maximize profit. In times of business turbulence and contraction, the solution can remove, subject to client limits, resources and demand from unprofitable markets, channels and products to increase overall profit.
IES drops the traditional assumption of fixed demand for a given planning scenario, replacing it with marketing campaigns, wherein both the cost and demand impact of proposed marketing strategies take their place alongside supply chain strategies and costs. The solution assigns targeted marketing expenditures to those markets, channels, and products with the greatest margin, given available supply chain capacity, in order to increase demand and maximize profit. In times of business turbulence and contraction, the solution can remove, subject to client limits, resources and demand from unprofitable markets, channels and products to increase overall profit.