The Inventure Group Announces Name Change

The Inventure Group Inc., a specialty snack food marketer and manufacturer, received shareholder approval to change the corporate name to Inventure Foods Inc. The change better reflects the company's strategy over the last three years.

 

"It was important to retain the Inventure name, derived from "innovative" and "new venture," as those attributes are core to our success and continued leadership in introducing products that are Intensely Different," says Terry McDaniel, chief executive officer of Inventure Foods. "We've narrowed our focus over the past several years from a diversified holding company to a food maker and marketer, and our new identity captures our passion for creating specialty food products that are innovative and delicious."

 

Inventure Foods will better identify the company's unique portfolio of healthy, natural and specialty food brands and reflect the breadth of its mission of creating a more diversified assortment of innovative food products. The change will not impact the existing corporate structure of the organization. Inventure Foods will continue to build on its reputation as a rapidly growing specialty brand company that capitalizes on evolving consumer eating habits in better-for-you and indulgent specialty snack food products.As part of the name change, the company's Web site and e-mail domain will be changing to www.InventureFoods.com. The company's shares will continue to trade under the ticker symbol "SNAK".