Investment Deal with Coca-Cola Boosts Juice Brand Suja
Suja Life LLC. (Suja) announces an investment and distribution partnership with The Coca-Cola Company. Coca-Cola's minority investment will increase the availability of Suja, a cold-pressured, organic juice and smoothie brand.
The Coca-Cola Company will also begin distributing Suja through the Odwalla chilled direct store delivery system. In addition, the Merchant Banking Division of Goldman Sachs has made a minority investment in Suja. The closing of these deals provides Suja with the expertise and accessibility to further increase product distribution and operational efficiencies, as well as the ability to expand its manufacturing facilities to increase capacity in response to growing demand.
Suja has experienced unprecedented growth in the natural foods and conventional channels, quickly rising in ranks to become one of the most popular cold-pressured juice brands in the country. However, since day one, the company's mission remains the same as it is today - to democratize the best quality juice, with the goal of getting organic, non-GMO, cold-pressured juice in the hands of as many people as possible. The brand's first step in realizing this mission was the launch of Suja Essentials - the first USDA organic, non-GMO, cold-pressured juice available for less than $4.
In Suja's second step toward completing their brand mission, they realized the need to partner with a large and expert organization like The Coca-Cola Company to help provide additional support, specifically as it pertained to distribution, efficiencies and capacity expansion.
The benefits of the partnership with The Coca-Cola Company and the Merchant Banking Division of Goldman Sachs will quickly be evident to consumers as they begin to see Suja in even more places.
Piper Jaffray & Co. was the advisor to Suja and the sole advisor on the transaction. The Giannuzzi Group, LLP served as legal counsel to Suja through the transaction and continues to be the company's legal counsel. Law firm DLA Piper represented Coca Cola Inc.
The Coca-Cola Company will also begin distributing Suja through the Odwalla chilled direct store delivery system. In addition, the Merchant Banking Division of Goldman Sachs has made a minority investment in Suja. The closing of these deals provides Suja with the expertise and accessibility to further increase product distribution and operational efficiencies, as well as the ability to expand its manufacturing facilities to increase capacity in response to growing demand.
Suja has experienced unprecedented growth in the natural foods and conventional channels, quickly rising in ranks to become one of the most popular cold-pressured juice brands in the country. However, since day one, the company's mission remains the same as it is today - to democratize the best quality juice, with the goal of getting organic, non-GMO, cold-pressured juice in the hands of as many people as possible. The brand's first step in realizing this mission was the launch of Suja Essentials - the first USDA organic, non-GMO, cold-pressured juice available for less than $4.
In Suja's second step toward completing their brand mission, they realized the need to partner with a large and expert organization like The Coca-Cola Company to help provide additional support, specifically as it pertained to distribution, efficiencies and capacity expansion.
The benefits of the partnership with The Coca-Cola Company and the Merchant Banking Division of Goldman Sachs will quickly be evident to consumers as they begin to see Suja in even more places.
Piper Jaffray & Co. was the advisor to Suja and the sole advisor on the transaction. The Giannuzzi Group, LLP served as legal counsel to Suja through the transaction and continues to be the company's legal counsel. Law firm DLA Piper represented Coca Cola Inc.