IRI to Acquire the Hendry Corporation
Information Resources Inc. (IRI) announces that effective Oct. 1, 2009, it will acquire The Hendry Corporation, a strategic marketing consulting and software solutions business unit, to extend IRI's strategic marketing insights and solutions capabilities. IRI is acquiring Hendry from Symphony Marketing Solutions (SMS), a portfolio company of IRI's parent company, Symphony Technology Group.
The combination of Hendry's strategic marketing insights and simulations is intended to strengthen IRI's portfolio of insights applications by enhancing the company's client-focused strategic growth planning process to become the de facto planning platform that customers leverage for their strategic and annual planning cycles.
The combination of Hendry's strategic marketing insights and simulations is intended to strengthen IRI's portfolio of insights applications by enhancing the company's client-focused strategic growth planning process to become the de facto planning platform that customers leverage for their strategic and annual planning cycles.