IRI and 1010data Partner to Develop New Data Democratizing Solutions

IRI, a global company in innovative solutions and services for consumer, retail and media companies, and 1010data, a provider of analytical intelligence to the financial, retail and consumer goods markets, announce their partnership to focus on democratizing data-driven analytics across organizations in the CPG ecosystem, leveraging both companies' data, technology, relationships and expertise. As part of the partnership, IRI and 1010data will be investing in a joint program office that will develop innovative new products and solutions that enhance CPG retailers’ and manufacturers' abilities to use data to drive growth.

The partnership will prioritize developing solutions expected to better enable CPG manufacturers and retailers to enhance their collaboration, optimize their in-store and omnichannel performance, create more flexible supply chains and design more efficient sales strategies. IRI and 1010data will harness their platforms' combined power, CPG shopper data assets, media solutions, artificial intelligence and machine learning technologies, and collaboration tools, big-data harmonization capabilities and embedded relationships with some of the biggest retailers in the United States.