Jamba Juice Signs Deal for Frozen Yogurt
Yogen Fruz, a frozen yogurt franchise, announces that they have entered into a license agreement that provides Jamba Juice the right to use the "Yogen Fruz" operating system and registered trademarks.
"Jamba is a widely recognized brand that is very popular among U.S. consumers," says Aaron Serruya, president and CEO of Yogen Fruz. "Given the high level of consumer brand awareness and high quality reference, associated with the Jamba Juice brand, along with their broad USA location placement, we believe that this arrangement provides an effective method of brand enhancement and awareness in support of our continued 'Yogen Fruz' growth initiatives in the USA market."
Jamba currently offers Whirl'ns Frozen Yogurt in roughly 122 California stores and has future expansion planned for the product line. Under the terms of the license agreement, the trademarks "Powered by Yogen Fruz" and "Yogen Fruz" will be prominently featured in customer-facing materials available in all designated Whirl'ns outlets.
"Jamba is a widely recognized brand that is very popular among U.S. consumers," says Aaron Serruya, president and CEO of Yogen Fruz. "Given the high level of consumer brand awareness and high quality reference, associated with the Jamba Juice brand, along with their broad USA location placement, we believe that this arrangement provides an effective method of brand enhancement and awareness in support of our continued 'Yogen Fruz' growth initiatives in the USA market."
Jamba currently offers Whirl'ns Frozen Yogurt in roughly 122 California stores and has future expansion planned for the product line. Under the terms of the license agreement, the trademarks "Powered by Yogen Fruz" and "Yogen Fruz" will be prominently featured in customer-facing materials available in all designated Whirl'ns outlets.